Bollywood actors like Dia Mirza, Zayed Khan, Minisha Lamba, Ria and Raima Sen were seen having a good time at party to celebrate India launch of Steve Madden, New York's popular fashion footwear and accessories brand, in Mumbai on Thursday night.To celebrate the launch of the brand, a glittering soiree was held at Mumbai’s hot nightspot, Trilogy, Sea Princess hotel, in Juhu.The launch party was set against the backdrop of a reinvented greenroom of the Steve Madden Fashion Show.The guests arrived to a live gallery of hot legs dressed in high-heeled Maddens. As they moved to level two of the club, they got a 360 degree view of the “glass cage” that displayed a glimpse of what takes place backstage at a fashion show. The innovation came as a breath of fresh ‘fashion air’ given the platitude of regular fashion shows.The party was held with style and panache. Seen at the party were Steve Madden aficionados including the elite from the world of Bollywood, well-heeled socialites, fashion editors, bloggers, and the fashion evangelist, sporting beautiful and eye catching footwear designs.Speaking on the occasion, Steve Madden said “I am thrilled at the reaction to our brand in India. The women in India today are well travelled, confident and not afraid to take risks and personify the ideal Steve Madden woman. I look forward to seeing more and more women wear our shoes.”Darshan Mehta, President and CEO, Reliance Brands Limited, said: “With the Brand now in India we look forward to offering the stylish Indian women a brand new shoe wardrobe.”As though the party wasn’t hot enough, the night saw stunning performances by Coyotes in the sexiest Steve Maddens. Celebrities and socialites mingled and grooved over the music spun by DJ Cady and her spinning mixes. Endless rounds of drinks and food kept appetites happy and soaring!Guests seen at the event included Dia Mirza, Zayed Khan, Minisha Lamba, Achla Sachdev, Shweta Salve, Adhuna Akhtar, Aditya Pancholi, Riya Sen, Raima Sen, Sandhya Mridul, Sushma Reddy, Mini Mathur, Maria Goretti, Masaba, Nishka Lulla, Sudhanshu Pandey, Rohit Roy, Arjun Bajwa, Shruti Sheth, Teejay Sidhu, Karanvir Bohra, Anita Hassanandani, Shweta Keswani, Shawar Ali, Vikram Bawa, Anushka Manchanda, Pia Trivedi, Shama Sikander, Narayni Shastri, Ira Dubey, Shamita Singha, Ritesh Sidhwani, Abhishek Kapoor and Zulfi Sayed.
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