Worried where to get a quick bite for lunch? Want to grab a healthy and delicious bite while on the move or take home some really mouth watering combo meals? Worry no more! Venky's XPRS, which is a part of the multinational poultry giant Venkateshwara Hatcheries Pvt. Ltd. has taken a giant stride and in less than a month has opened its second outlet in Hyderabad at Hi-Tech City on 31st Oct. The residents of Hyderabad can now get a bite of the juicy and delicious quick treats from the second Venky's Xprs outlet. The brand is already a relishing hit at Banjara Hills.
The inaugural event was attended by Bollywood superstar Mr. Sanjay Dutt who endorsed the fact that Quality is a way of life with the Venky's Group and the Group has consistently fulfilled its commitment to Quality, not only in terms of their products but also in their services, hygiene and value. Mr. B. Venkatesh Rao, Managing Director of Uttara Foods & Feeds Pvt. Ltd. and Joint Managing-Director of Venkateshwara Hatcheries and Mr. B. Balaji Rao Managing Director Venky's (India) Ltd. were also present at the inauguration.
A live kitchen brings in transparency to the whole cooking process and gives you a direct view of what's happening across the counter, and yes, adds more delight to the whole experience! A well trained and customer friendly team unleash their culinary skills in seconds, adhering to their motto of taste meets quality and quick delivery. World class equipment in the kitchen help these teams rollout perfectly grilled and roasted chicken in time.
On offer at the outlet are mouth-watering chicken treats that are worth trying out. The menu doesn't disappoint the vegetarian lov¬ers either as the Xprs outlet has a couple of relishing options for them too. The outlet uses only in-house chicken and sources veg¬etables, spices and ingredients from the best farm and plantations across the country. Health and diet conscious customers can close their eyes and dig into any oftheir favourites here as all the chicken snacks are either grilled or roasted.
A fully equipped, state of the art and centrally controlled food testing laboratory in Hyderabad will keep a constant check on quality and hygiene of all the XPRS outlets across India. The tie up with Campden BRI, UK ensures that Xprs gets access to the world best food technologies and services that help keep rigid checks across levels in the food flow system.
The group also plans to open more outlets in Hyderabad soon. With a great taste for every bite that you eat, Hi-Tech City is set to see some heavy influx of food lovers in the days to come.
XPRS Taste, XPRS Quality and XPRS Service - All available for you at VENKY'S XPRS.
This year, leading Indian poultry producer Venky's will be celebrating 40 years of being part of the industry, and it is going global.
Venky’s, also known as VH-Group, is a fully integrated poultry conglomerate with a turnover of USD 1 billion.
B.Venkatesh Rao, Joint Managing Director VH Group, told Feedinfo News Service that the company is carrying forward the legacy of his father, the late Padmashree Dr B V Rao, who started Venky’s. His vision was to lead India as “number one on the global poultry map”.
Rao says he is passionate about providing cost-effective superior quality poultry feed and comprehensive poultry diagnostic services to their customers in both India and overseas.
Feedinfo News Service spoke with Rao to get a better feel for Venky’s progress to date, its predictions for the industry in India, and the company’s overseas expansion plans.
Joint Managing Director
[Feedinfo News Service] Mr Rao, what are your forecasts for poultry and egg consumption in India for the years to come? What are the main drivers?
[B.Venkatesh Rao] India ranks in the top five in the world in terms of total egg production, and top ten in poultry meat production. The broiler industry is growing at 18-20 % annually while the egg industry is growing at 7-8 % annually.
I believe that the Indian poultry industry is yet to reach the threshold and will still grow due to the favourable conditions generated during recent past, such as:
• The National Institute of Nutrition has recommended 180 eggs and 11 kg of meat (all type of meat) annual per capita consumption for our country.
• Presently, per capita annual consumption of poultry meat has increased up to 3.5 kg.
• At present, per capita consumption of eggs has increased to 53 eggs.
• 350 million people will be in the middle income group by 2025 and will form the major purchasing community.
• Youth population percentage of India is the highest in the world.
• Increase in the trend of mall culture, as well as an increase in the percentage of working couples at all social levels.
• The positive role of the National Egg Coordination Committee (NECC) and the All India Broiler Farmers Marketing Cooperative Ltd (Bromark) is also instrumental in the growth of the egg and meat industry.
• The nationwide network of disease diagnostic laboratories and facilities for entrepreneurial development and training in both private and public sectors will further enhance the development of the poultry industry.
• Last but not the least, poultry meat is generally favoured and accepted by the majority of the religions of India.
[Feedinfo News Service] India was seen as a promising market for fast food chicken consumption in a Feedinfo News Service interview with Jim Jerzyk, Senior Vice President of Investor Relations for Yum Brands, Parent Co of KFC. Is this an area Venky’s intends to explore?
[B.Venkatesh Rao] Being the core supplier of Chicken to KFC and McDonald’s, we are also coming up with our chain of outlets with the brand name, “Venky’s XPRS”. We have planned to start about 40 outlets throughout India within a couple of years. Our team of dedicated professionals is also working on the feasibility of opening our outlets in UK, Gulf, Middle East and South East Asian countries.
[Feedinfo News Service] In February, Feedinfo News Service interviewed Ricky Thaper, Treasurer of the Poultry Federation of India. He was encouraged by clear interests from American counterparts in exploring the possibilities of joint ventures in India. Is Venky’s looking into such possibilities?
[B.Venkatesh Rao] I respect and appreciate the views of Mr. Ricky Thaper about exploring the possibilities of joint ventures with American Poultry Companies. I wish to add here that Venky’s has been in joint ventures with Charles River Spafas, Cobb-Vantress and Isa-Babcock for specific pathogen free (SPF) eggs, broilers and layers respectively for the last 30 years. Venky’s is flexible enough to discuss the possibilities of joint ventures in any kind of innovative business proposal of mutual interest.
[Feedinfo News Service] India’s National Policy for Containment of Antimicrobial Resistance has just put a cap on the use of antibiotics in poultry products. Are you using antibiotics in your products? What do you think about their use in the industry?
[B.Venkatesh Rao] We appreciate and ensure strict adherence to the food safety laws and the public health regulatory policies of the different countries as well as of our own country. Further, we welcome the move of the government for implementing the ban of antibiotic usage in poultry products. For a long time we have adopted these policies for our entire range of poultry products. Our Animal Health Products Division has the complete product range for disease prevention and treatment.
[Feedinfo News Service] Your Q4 2010 results showed a significant increase in animal health product revenue (74.2%). Does Venky’s intend to put greater emphasis on this area of its business in the longer term?
[B.Venkatesh Rao] Venky’s core business policy is to provide solutions to poultry farmers. We are dedicated to our mission of providing quality through technology. Considering the growth of AHP business, we are expanding our existing production facility and we are introducing new production lines. Our R&D Team is working incessantly on the development of new and innovative products for the betterment of poultry industry.
[Feedinfo News Service] You have taken your first step into Latin America with Venky’s do Brasil which will act as a hub for distribution of vaccines and animal health care products in Latin America. Can you give me an overview on how Venky’s sees that developing in coming months? How will you be adapting your product range for the Latin market and which countries will you initially be distributing to?
[B.Venkatesh Rao] Our strategy is to offer our range of quality products to consumers at affordable price through the network of distributors.
We are in discussion with many clients for distribution of all our products like vaccines, AHP and disinfectants. By order of priority, we will focus on Brazil, Argentina, Ecuador (incl. Bolivia, Peru, Colombia), Uruguay, Chile and Paraguay.
[Feedinfo News Service] This month, the Poultry Industries National Council reported poultry production had fallen in Bangladesh by nearly 18 percent in nine months. In September you launched operations in Bangladesh with your factory in Jessore. How have you found the market there? Are you reaching your estimated production capacity of 4,500 tons and what are your expectations for your Bangladesh plant over the coming months?
[B.Venkatesh Rao] We are aware of the issue. We are optimistic that government of Bangladesh will take the encouraging steps in the months to come for the betterment of Bangladesh poultry industry. We are also ready with our expertise to provide the required services and solutions to the Bangladesh poultry farmers. We have already established 2 diagnostic laboratories which are providing technical services to the poultry farmers at the free of cost. We are in the process of establishing 3 more diagnostic laboratories.
We are also coming up with an aqua feed plant for the production of high quality floating fish feed. Further, through our cost effective quality feed, we are confident to achieve the estimated targets during this financial year.
[Feedinfo News Service] In June we reported on the fact you were building a feed plant with a capacity of 4500 in Tay Ninh, Vietnam. Why did you choose to invest here and can you give us an update on its progress?
[B.Venkatesh Rao] We have already started the production of poultry feed in Tay Ninh, Vietnam and the response is encouraging. Since the policies of the Vietnam government are friendly for foreign investment and there is a growth in the consumption of white meat in Vietnam and neighbouring ASEAN countries, we have established our feed unit as well as diagnostic laboratories in Vietnam. It is also convenient to explore the ASEAN market from Vietnam.
[Feedinfo News Service] Lastly, Venky’s has acquired Blackburn Rovers, making it the first Indian-owned English Premier League Club. How has this impacted on your international brand image?
[B.Venkatesh Rao] Genuinely speaking, we have not acquired Blackburn Rovers for any kind of brand mileage, but out of sheer passion and love for the game of football. We are delighted and humbled to be associated Blackburn Rovers, a team with whom we share many values and ambitions. But yes, this deal has eventually given us the recognition and mileage across the football loving countries.