The Louis Phillipe LP Speed Challenge 2011 kickstarted its first round at the Oberoi Mall in Mumbai. The LP speed challenge was hosted by Rannvijay Singh and had Sharman Joshi and Rana Dagubatti take on the online racing challenge. Louis Philippe, a brand with a rich heritage that spells class and perfect style has in the recent past introduced LP Louise Philippe which targets a younger, more fun and definitely very chic generation of men. Rannvijay looking dapper in an LP shirt had the girls screaming and super excited as he spoke about the rules of the game and the awesome prizes. He is a motor sport enthusiast himself (the original Roadie) and the idea of a brand like LP associating with motor sport rather than cricket was extremely refreshing for him!
The Speed Challenge 2011 will select ten winners from the online 2D gaming challenge. There will be ten others chosen from the 3D game that you can play at Louise Philippe stores across six cities. The finalists will compete in a real go-carting race in Bangalore on the June 18, 2011. The winner will get an all expense paid trip to Singapore to watch the race with a partner. I am not a speed freak or anything, but the prize has me tempted to give it a shot! Rannvijay also picked three people from the audience to come on stage and take on the challenge. The aim was to try and beat Sharman’s timing and the winners received a goodie hamper from LP.
As the event was about fashionable clothing as well, we decided to do a little style check with the three men and speak to them about their style statement, their picks for this summer and their take on the newest trends. The interviews were very interesting as each of them had a very distinct and racy take on the look to sport this season.
Check video here